Brand and Visual Identity

Public Relations & Marketing builds awareness and increases visibility by creating and implementing comprehensive marketing campaigns that support the university’s mission and goals.

Brand identity standards are intended to guide those responsible for creating communication and marketing materials for the university. Working with the Utah State brand is an opportunity for you to be part of something substantial, as the pieces you create represent Utah State University's high standard of academic quality.

Utah State University has achieved a distinctive position as one of the top public institutions in the nation.

Presenting a clear and consistent identity to the world has become especially important to maintain and grow that distinction.

While logos and symbols are not the sole elements of a brand, they are visual representations and an extension of the brand. By ensuring consistency and implementing cohesive standards, we protect the Utah State image and enhance the value of the brand.

Visual Identity Program

The university Visual Identity Program provides a process for ensuring that the university marks are properly used. In addition, it provides acceptable secondary mark uses, the official university color palette, typography, stationary system, and the approval process for all university related marketing and communication pieces.

Web Identity and Guidelines

Web communications provides USU's Web Identity Standards and Guidelines and offers web templates to maintain USU's web identity accross all official university websites.

Social Media Identity and Guidelines

The university Social Media guidelines were created to help you successfully represent Utah State on social media platforms. The use of these guidelines will help you effectively use social media to achieve your communication goals while reinforcing Utah State’s brand identity. You may also consult the Social Media Identity guidelines in the Visual Identity Program.

Editorial Style Guide

The Editorial Style Guide will direct editorial practices for all USU communication and marketing materials, including but not limited to: news releases for the media, content for the Web, copy for print publications, email campaigns, newsletters, and reports (internal and external). Like USU’s Visual Identity Guide, the primary purpose of the Editorial Style Guide is to present USU in a consistent and professional manner to the rest of the world.

Please direct questions or comments about the style guide to Maren Aller at maren.aller@usu.edu.

Logos

Official university logos and wordmarks for Utah State University may be obtained by contacting communication directors of colleges and units or through the central Public Relations & Marketing office representative Aimee Brunson at aimee.brunson@usu.edu, or 435-797-1906. Use of logos must adhere to Visual Identity Program guidelines.

Official university logos may be requested online.

Templates

Web Templates

Information regarding the web templates may be found under Web Communications.

Letterhead template and Memo template (Word document)

PowerPoint templates

Two PowerPoint templates matching the new visual identity are available:

PowerPoint Template